At many lower middle market firms, the process tends to follow a similar pattern.
You pay $50,000 to $150,000 upfront.
You sign a 1–2 year exclusive agreement.
You’re often handed off to a junior team supporting multiple deals at once.
What follows often looks like this:
• Minimal buyer engagement
• Disappointing valuations
• Slow or inconsistent communication
• A process that drags on or dies altogether
If the deal falls through, the upfront fee is already paid.
If you decide to move on, there may be additional costs to exit the agreement.
Across the market, it’s not uncommon for firms to take on a high volume of engagements relative to the number of transactions that ultimately close, creating a model where outcomes can vary widely.
We regularly speak with owners who invested upfront, received initial feedback or a valuation range, and then felt the process slowed or lacked follow-through sometimes just died.